《优秀运动员后奥运时期的自我管理》..docxVIP

SHANGHAI JIAO TONG UNIVERSITY学士学位论文THESIS OF BACHELOR论文题目：优秀运动员后奥运时期的自我管理学生姓名: 徐莉佳2013 Undergraduate Thesis SHANGHAI JIAOTONG UNIVERSITYSELF-MANAGEMENT OF ELITE ATHLETES AFTER THE OLYMPICSWriter：Xu Lijia优秀运动员后奥运时期的自我管理摘要本文是一项对在1996-2012年奥运会中获得冠军的运动员们后奥运时期经历的调查和研究。希望通过这项研究进一步了解那些队员们在运动生涯成功登顶后对各自生活、家庭和事业所衍生出来的各种机遇和影响。在这个唯冠军论的国度里，所有的注意力都被集中在如何取得比赛的胜利，却完全忽略了去指导优秀运动员合理应对夺冠后周围一切所会发生的变化和需求。这些变化不仅会影响到运动员后续的竞技状态与学习发展，更会对奥运冠军们的人际社交和家庭关系产生一系列的影响。如何指导这些奥运冠军们更妥善地处理和应付大众高涨的期望、舆论和粉丝的压力、亲朋好友间的关系以及未来职业选择的方向，并帮助今后的冠军运动员能从前辈们的经历中间接学习和吸取教训，便是本篇论文研究的初衷。期望中国的运动员不仅能在赛场上叱咤风云，也一样能在赛场外的世界迎刃有余。关键词：奥运会，冠军，社会，商业，管理Elite Athlete’s Self-Management of Post-Olympic PeriodAbstract:A qualitative investigation of the experiences encountered by athletes who won an Olympic gold medal between the years from 1996 to 2012 was conducted with the purpose of seeking to understand the impact of such athletic success on the lives of these individuals. Little is known about the consequences success brings with many changes. How do these changes influence subsequent performance, self-perceptions, financial status and other aspects of the athlete’s lives? Through in-depth interviews with 36 recent Olympic champions, information about the impact of winning gold was obtained. A structured interview guide was used and interviews lasted between 30-60 minutes. The findings were structured into five main components of the interviews: experience at the Olympics, experience in the year following the Olympic win, athletes’performance and career after the Olympic win, experience as a gold-medalist in general, and recommendations for future champions.Keywords:Olympics, Champion, Society, Commodity, Management目录THESIS OF BACHELOR1摘要3目录41、引言52、采用方法63、工具、步骤64、调查问卷结果74.1、奥运期间的经历74.2、夺得奥运冠军后一年的生活74.3、后期的运动水平及比赛状态84.4、作为一名奥运冠军的总体感受84.5、对优秀运动员未来的建议85、因素分析95.1、急剧增长的社会需求95.2、媒体95.3、赞助商105.4、公益活动115.5、粉丝115.6、亲朋好友116、如何处理这些需求126.1、社交建议及策略127、后奥运时期的规划管理157.1、大赛后的调整157.2、训练与休息157.3、成功后期167.3、保持运动巅峰水平167.4、学习