图书市场销售中举足轻重的书籍装帧图书市场销售中举足轻重的书籍装帧.docVIP

内容摘要：在当今图书销售市场中，消费者对书籍的要求并不再仅仅满足于它的实用性，而是开始更多的关注自身的审美需求，对书籍装帧的要求日益增高，书籍装帧在这个产业的经济链条中地位变得尤其重要。 本文通过了解书籍的内涵，分析书籍装帧的发展，认识书籍不再仅仅是为了满足于它的实用性，而是开始更多的关注其审美需求。在了解消费者需求和购买心理的基础上，将其运用进书籍装帧设计中并进一步作用于图书市场，这就是从消费者购买心理的角度探讨书籍装帧在图书市场的销售作用。在此基础上，以产品销售为例，通过论证“书籍装帧的越精美，销售量就越高”，让书籍装帧设计融入影响国民生活水平的市场经济中，让它以强大的姿态走进人们的视野，促进图书的市场销售。 毕业设计，运用了自己所学的基本理论、基本知识和基本技能，对书籍装帧进行了进一步的学习，丰富了在图书中表现的艺术手法和艺术语言，开阔了自己的设计手法和视野。 关键词：书籍装帧 购买心理 市场经济 Abstract: In book sales in the market today, consumers of books is no longer just satisfied with its usefulness, but began to pay more attention to their own aesthetic needs of increasingly higher requirements for book binding, book binding in this industrythe economic chain has become particularly important. By understanding books connotation analysis of the development of book binding, the understanding of books is no longer just in order to meet its usefulness, but began to pay more attention to their aesthetic needs. Understand consumer needs and buying psychology on the basis of its use into the book design and acting on the book market, which is from the point of view of consumers to buy psychological Book Binding in the book market sales. On this basis, product sales, for example, by demonstrating the book binding is more beautiful, the higher the sales , book design into the impact of the market economy of the national standard of living it into people with a strong attitudevision, to promote sales of the book market. Graduated from the design, the use of the basic theory, basic knowledge and basic skills, further study on the book binding, and rich performance art techniques and artistic language in the book, an open design techniques and vision. Key word: Book binding Purchase psychology Market economy 前言 科学技术的高速发展带来了生产技术的日新月异，在图书领域也出现前所未有的发展，出现了多种文字载体，而传统的图书慢慢退出我们的生活，这使得图书的销售市场额日益下降，而与此同时，图书的销售商为了改善现状，应客户的审美需求，开始极力发展书籍装帧，在书籍生产过程中的材料和工艺、思想和艺术、外观和内容、局部和整体等组成元素上进行了更人性化更符合人们个性化审美需求的改观。而书籍装帧的发展，带来的图书销售市场的再次繁荣。 在人