学位论文---微博对电子商务企业营销的影响分析.docVIP

本科生毕业论文（设计） 题 目： 微博对电子商务企业营销的影响分析 学 系： 物流贸易学院 专 业： 电子商务 学生姓名： 学 号： 指导教师： 职 称： 二〇一三 年 三 月 微博对企业营销的影响分析【】:方法与策略 【Abstract】With the emergence and development of micro-blog, great importance has been attached to micro-blog marketing by many companies due to its various advantages. However, the simple micro-blog marketing strategy is not adequate for all the companies and its effect is not obvious. Therefore, the Integrated Marketing Strategy of micro-blog will be the focus of marketing field and companies as the theory of Integrated Marketing is growing up. This thesis focuses on the Integrated Marketing Strategies of micro-blog and other Marketing Strategies with case study. by anglicizing the advantage and disadvantage of other marketing strategies and the Integrated Marketing Strategy between micro-blog and other Marketing Strategies, Thus make the companies foster strengths and circumvent weaknesses and achieve the multiplier effect in marketing. Through the research of this article, we know that with the diversification of social development, as well as the diversification of peoples lives, a single marketing approach can no longer meet the needs of the contemporary market competition. Faced with the arrival of the consumers who were born after the 1990s, a wide range of unified marketing model has been unable to meet the requirements of the peoples whose pursuits are individuality, so companies need to implement a full range of targeted, personalized three-dimensional marketing strategy. 【Key words】 Micro blog； Micro blog Sealing；Electronic commerce； Method and tactics 第一章 引言 5 1.1选题和背景 5 1.2 研究目的和意义 5 1.3 文献综述 5 1.4 研究内容和方法 6 第二章 微博的概述 6 2.1 微博的概念及特点 6 2.2 微博的发展现状 7 第三章 微博营销概述 8 3.1 微博营销的定义 8 3.2 微博营销的特点 8 3.3 微博营销与其它网络营销方法的比较 9 3.4 企业微博营销的价值分析 10 第四章 微博营销策略与技巧 11 4.1 微博营销的内容策略 11 4.2 微博营