copywritinganddesign[优化].pptVIP

* * * * * * * * * * * * * * 师生恋是禁忌？都二十一世纪了，为什么不能自己挑选自己喜欢的人呢？ 公布成绩那天，我鼓起最大的勇气和陈老师说我喜欢她！ 虽然她没有接受我，但是我没有后悔！ 十二岁那时我就知道自己的性取向和别人不一样。 直到去年，我决定公开。 我的家人和朋友知道后都很支持和体谅我 现在我和我的另一半生活得很开心　　　　――AMY?十八岁 我不是小孩子了，我懂得分辨对和错；什么可以做，什么不可以做，我懂得自己照顾自己，我懂得自己挑选朋友，不要当我是小孩子，我已经长大了！　　阿DEE?十四岁 他的前世是周敦颐 父亲曾告诉我 一个人在关键的时候仍能坚守自己的原则 才能有“出污泥而不染”的君子风范 而今回望过去 我才发现 父亲始终在一片荷花中向我微笑 也许 他的前世就是周敦颐 他的前世是李清照 每每经过荷塘总觉得那含苞的一朵似曾相识今夜 雨声踏荷而来才记起 它的前世是李清照 Simplicity 简明性原则 Out door ads: accepted in 5 seconds Avoid long speech； Avoid tedious sermonizing. Requirements of ads writing Competition 竞争性原则 统一PK康师傅：师傅，师傅，连师傅都自叹弗如 掌上通PK商务通：网络上不了，商务怎么通？ 神州：安全又省气；万家乐：万家乐万家乐，岂止安全又省气 万家乐：神州大地，万家同用万家乐；神州：款款神州，万家追求； 万家乐：万家乐崛起神州，挑战海外； 神州：全国质量评比，两个100分，双双荣获A级； 万家乐：万家乐热水器，轻工部优，A级榜首； Requirements of ads writing Principles of Effective Print Advertising 13 - * Establishing an Objective Sell to the Objective Designing the Ad Evaluate the Ad Establishing the Objective 13 - * Main selling idea should be aimed at the objective; resist the temptation to add more Support the main selling idea with all elements of the ad Headlines Visuals Copy Sell to the Objective 13 - * Sell the merits of the Product or Service What’s in it for me? Emphasize benefits, not facts Fact: Birdie Drivers are made of solid with a unique plasticized hydroid alloy core Benefit: Birdie Drivers are lighter, faster, harder, and cheaper than our competitor Bogie Drivers, and they consistently hit longer, straighter shots Designing the Ad 13 - * Design for Easy Reading Solve a problem Call to action Don’t try to cram everything in Don’t overfancify your design Avoid: Dark backgrounds Small headlines Difficult to read fonts Unrelated images Atypical layouts Designing the Ad 13 - * Illustrate your product in use Show what the product can do for the reader Avoid static graphics showing whole lines of products Avoid Humor and Shock value You’re probably not as funny as you think you are Humor or shock almost never works towar