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Homework in Business English Translation (1) Put the following sentences into Chinese: 1. On average, five times as many people read the headline as the body copy. 人们读广告标题的平均次数是读广告正文的5倍。 2. You want the ones who do read the whole ad to be your prospects and not just passers-by. 广告的主要目的是让那些读了广告的人成为自己的潜在客户，而不只是看看而已。 3. That means 69 out of 70 messages are wasted. 这就意味着，每70条广告中有69条的钱打了水漂。 4. Ideally, a headline should promise the reader a benefit or deliver some news, or both. 理想的广告标题应该带给读者带来某种益处，或者传达某些讯息，或者两者兼顾。 5. The great expansion of business was accompanied by the growth of an advertising industry. 随着商品生产规模的日趋扩大，广告行业也不断发展壮大。 6. By the 1920s agencies had come into being that could plan and execute complete advertising campaign. 到20世纪20年代，广告公司的业务更是扩展至策划和执行完整的广告运作。 7. With an intensely competitive consumer market, advertisers increasingly used digital technology to call greater attention to products. 随着消费市场的竞争日益激烈，广告商们竞相利用数字技术来提升产品的知名度。 8. For an advertisement to be effective, its production and placement must be based on a knowledge of the public and a skilled use of the media. 要使广告达到理想的效果，就必须在制作和投放之前深入了解受众，并熟练地利用各种媒体。 9. Advertising agencies serve to orchestrate complex campaigns whose strategies of media use are based on research into consumer behavior and demographic analysis of the market area. 广告公司在策划各种宣传活动前，必须对消费者行为进行研究，并分析相关市场的人口结构，才能确定投放媒体的策略。 10. A strategy will combine creativity in the production of the advertising messages with canny scheduling and placement, so that the messages are seen by, and will have an effect on, the people the advertisers most want to address. 只有当这些策略兼备创意十足的广告信息创作和灵活高效的广告投放时，才能使广告信息引起特定受众的注意，从而达到广而告之的最终目的。 Homework in Business English Translation (2) Put the following sentences into Chinese: 1. When considering whether to advertise your business, remember the rule of six: It takes at least six times before a consumer associates your name with your product or service. 如果打算做广告，请遵循六次定律：消费者至少需要六次才能将广告宣传的产品或服务与公司名称联系在一起