Onthecross-culturalcommunicationininternationalbusinessenvironment.docVIP

On the cross-cultural communication in international business environment With the accelerating process of economic globalization, frequent business dealings between different countries, collision of different cultures was fully reflected in business activities. So in a lot of business activities in the field of business is not just business, but also on the cultural level of the exchanges and dialogue. Understanding the differences between different cultures, for successful corporate events, business, and business negotiation behaviors in different countries is of great significance. The basic concept and the importance of cross-cultural communication The cross-cultural communication involves two concepts of communication and culture. “The communication is the culture ”from certain meaning, the culture takes shape gradually in communication. In the international commercial environment, must permeate through different cultural factors in the commercial activity of different countries, these cultural differences must influence the commercial behavior. Most successful enterprises are not merely familiar with economic situation and global competitiveness of the world, and have ability with international enterprises effective communication. So, a successful enterprise should not merely possess superb economy, technology and level, also understand the difference among culture and different culture of other country in depth, in order to avoid the misunderstanding, conflict that causes in the commercial activity because of cultural difference, thus carry on the successful cross-cultural commercial communication and achieve the anticipated commercial goal. The essence of the international commercial affair is that the economic association taking place internationally moves about. The purpose of the economic association lies in the exchange of material and service, and the material and exchange of the service are realized through human communication, so the essence of