《产品创新提升中小企业竞争力研究.docVIP

产品创新提升中小企业竞争力研究 内容摘要 随着市场经济的日益发展与科学技术的不断进步，中国的中小企业面临着越来越严峻的竞争与挑战。企业要生存，要发展，就必须不断提升其竞争力。产品创新是企业发展的客观需要，也是企业生存的灵魂，它对于中小企业显得尤为重要。中小企业只有不断产品创新，才能培育出新的经济增长点，增强源头活力。 论文将产品创新和中小企业竞争力提升作为一个密切相关的因素展开来讨论。通过分析中小企业当前的竞争现状和不足，提出了几个提升中小企业竞争力的途径，再重点从产品创新的角度探讨如何提升中小企业竞争力，最后结合实际案例，说明产品创新提升中小企业竞争力的事实。 关键词：中小企业、产品创新、竞争力、产品开发 A RESEARCH ON PRODUCT INNOVATION TO PORMOTE THE SMEs’ COMPETENCY ABSTRACT With the development of economy, science and technology, the small and medium-sized enterprises (SMEs) in China are confronted with more and more severe competition and challenges. Once the enterprises want to survive and develop themselves, they must raise their competitiveness again and again. Product innovation is the objective needs of the enterprises’ development, and it is also the soul of the business. Moreover, product innovation is particularly important for SMEs, for only with continuous product innovation, the SMEs will produce a new economic growth points and increase the source of vitality. In this article, product innovation and promoting the competitive ability of SMEs are regarded as a closely related to the factors discussed. By analyzing the current competitive situation and the lack of small and medium-sized enterprises, the article puts forward a number of ways to enhance the competitiveness of SMEs, and then focuses on product innovation from the perspective of how to enhance the competitiveness of SMEs. At last, the article shows up the fact that product innovation can enhance the competitiveness of SMEs with a case. Keywords：Small and Medium-sized Enterprises (SMEs), Product Innovation, Competitive Ability, Product Development 正文目录 第一章 选题背景和意义……………………………………….…..1 第一节 论文选题背景……………………………….………………...1 第二节 论文选题意义……………………….………………………...2 第三节 论文写作框架………………………………………….……...3 第二章 当前中小企业竞争现状分析……………………………...5 第一节 中小企业的概念……………………………………………….5 第二节 中小企业竞争现状……………………………………...……..6 第三节 中小企业竞争力不足分析…………………………………...…7 第四节 提升中小企业竞争力的途径……………………………………8 第三章 中