3928盧丹。DELL网络营销模式探讨.doc

DELL网络营销模式探讨 作者姓名：卢丹 专业名称：工商管理 摘要 随着社会的高速发展和人们对计算机技术、网络技术的需求不断加强， 从而使一些公司运用了一种新的营销方式。本文就是以DELL公司的网络营销模式为例，阐述了现代公司网络营销模式的运作情况及现状,并从对网络营销模式与传统营销模式的对比中，详细的分析了DELL网络营销的优势和存在的问题，以及这种新的营销模式带给我们的多方面的影响，为我国的网络营销带来了更多的启示。 本文主要是通过对网络营销模式理论的阐述与DELL公司具体运用这一模式相结合的研究方法，对DELL公司的网络营销模式进行了分析与归纳， 并依据“提出问题——分析问题——解决问题”的原则，对DELL网络营销模式的运作情况进行了分析研究，最后根据现阶段的实际情况，提出了解决这些问题的创新方案和有效对策。 关键字：DELL 网络营销模式 传统营销模式  Abstract Along with societys high speed development and the people to the computer technology, networkings demand strengthen unceasingly, thus caused some companies to utilize one new marketing way. This article is take the DELL Corporations on-line marketing pattern as an example, elaborated the modern company on-line marketing pattern operation situation and the present situation. And from to-line marketing pattern and in traditional marketing pattern contrast. Detailed analysis DELL on-line marketing strategy; As well as this kind of new marketing pattern takes to our various influence; Has been clear about the DELL Corporation on-line marketing pattern future trend of development.. Therefore this article is mainly through utilizes the research technique which specifically to on-line marketing pattern theory elaboration and DELL Corporation this pattern unifies, has carried on the analysis and the induction to the DELL Corporations on-line marketing pattern, and based on “found the problem - - analysis question - - solves the problem” the principle, has conducted the analytical study to the DELL on-line marketing patterns operation situation, finally according to the present stage actual situation, proposed solves these question innovation plan and the effective remedy.. Key words: DELL, On-line marketing pattern , Traditional marketing pattern ,  目录 摘要 I Abstract II 目录 III 前言 1 1 DELL网络营销模式概述 2 1.1 网络营销的概念 2 1.2网络营销与传统营销的区别和联系 2 1.2.1网络营销与传统营销的联系 2 1.2.2网络营销与传统营销的区别 2 2．DELL网络营销现状及问题 6 2.1DELL公司的概况 6 2.1.1DELL效应 6 2.2 DELL网络营销的现状 7 2.2.1DELL网络营销渠道 7 2.