principlesof effective print advertising- s i u e（principlesof effective print advertising- s i u e）.docVIP

Principles of Effective Print Advertising By Steve Blom Steve Blom is Director of Sales Marketing at Readex, a mail survey research company outside St. Paul, Minnesota. Blom has been calling on magazine publishers, sales managers, and research managers to help them improve profitability since 1990. ? 1. Establishing an Objective Introduction Time is a scarce and precious resource. Marketers need to keep that fundamental premise in mind when creating a print ad. Readers will decide in a second or two – or perhaps even a split second – whether or not an ad is worth their tim