t r a d e m a r k o u t l i n e– f a l l2007- law school（t r a d e m a r k o u t l i n e - f a l l 2007 -洛杉矶慢）.docVIP

TRADEMARK OUTLINE – FALL 2007 INTRODUCTION Overview of IP Trade Secret Protection against misuse of confidential information Protection is lost if the secret is disclosed Does not protect against independent discovery of reverse engineering Combination of tort and contract law Patent Copyright Trademark/Trade Dress Trademark law – aims to protect the integrity of the marketplace by prohibiting the use of marks associated w/particular manufacturers in ways that would cause confusion as to the source of the goods – reduces consumer confusion and raises incentives for firms to invest in activit