广告商务英语翻译课件摘要.pptVIP

商务英语翻译 By Nigel Ye I. Definition of advertising Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. 好的广告翻译能够给商品增辉，差的英译则有损商品或企业形象。（CIS, 即Corporation Identity System.） II.广告的功能 AIDA Model Attention: 比如1. Women can indeed go bald! 谁说女子不秃头！（女子护发中心） 2. I was in love with a girl named Cathy. I killed here. （酒后驾车） Interest: 比如：Every time we race, you win. 每次我们竞赛，你总赢。（Yamaha电子琴） Desire: READ THIS AD STANDING UP. （小儿麻痹症募捐广告，引起联想） Action: