国际营销管-理ch03.pptVIP

* * * * * * * * * * * * * * * * * * Copyright (c) 2007 John Wiley Sons, Inc. Copyright (c) 2007 John Wiley Sons, Inc. Copyright (c) 2007 John Wiley Sons, Inc. Copyright (c) 2007 John Wiley Sons, Inc. Copyright (c) 2007 John Wiley Sons, Inc. Copyright (c) 2007 John Wiley Sons, Inc. Copyright (c) 2007 John Wiley Sons, Inc. Copyright (c) 2007 John Wiley Sons, Inc. Global Marketing Management, 5e Chapter 3 Copyright (c) 2009 John Wiley Sons, Inc. * Chapter 3 Financial Environment Chapter Overview Chapter 3 Copyright (c) 2009 John Wiley Sons, Inc. * 1. Historical Role of the U.S. Dollar