Over的view Hitt Chapter 1 Lecture Lachowicz.ppt

Business Policy Strategy… an introduction to the COBE BBA degreecapstone foundations course . . . MGNT428 – Spring 2006 Dr. Tom Lachowicz, Instructor Instructional techniques … Hitt Text Chapter readings + lectures + Supplemental readings … Five Harvard Business School Case Studies Meg Whitman E-Bay The Walt Disney Company Apple Computer Airborne Express Husky Injection Molding Systems Course Overview Learning objectives: To apply tools for analyzing the financial and competitive positioning of firms and industries. To comprehend the complexities facing managers in implementing strategic plans. To comprehend methods used for matching a firm’s internal capabilities with the demands of competitive constraints. To examine methods used to determine where, how, and for how long a firm can create its competitive advantage. Learning objectives (cont’d.) To develop useful administrative and individual and group communication skills required for achieving successful outcomes for your firm in the BSG. Any questions? The Hitt Text: Chapter 1 Notes MGNT428 – Business Policy Strategy Dr. Tom Lachowicz, Instructor When we have completed this chapter you should be able to:  Define strategic competitiveness competitive advantage, and above-average returns. Describe the 21st-century competitive landscape and explain how globalization and technological changes shape it. Use the industrial organization (I/O) model to explain how firms can earn above-average returns. Use the resource-based model to explain how firms can earn above-average returns. Describe strategic intent and strategic mission and discuss their value. Describe strategic intent and strategic mission and discuss their value. Define stakeholders and describe their ability to influence organizations. Learning Objectives (cont’d) Let’s start by asking … some key questions! What is a management strategy course all about? Just what is strategy? What is happening in the business strategic environment