广告翻译开题报告..docVIP

兰州交通大学硕士研究生学位论文开题报告 学号：0210652 姓名：黄蓉 专业：外国语言学及应用语言学 导师姓名及职称：郭磊 副教授 论文题目：A Study on Advertising Translation from the Perspective of Memetic_______ 1. Introduction 1.1 Background and Significance of the Present Study As more and more companies do their business abroad and with the entry into WTO and the huge influence of the 2008-Olimpic-Games, we are exporting and importing different kinds of products all over the world more and more frequently. Therefore, the translation of Chinese and English advertisement will play an increasingly crucial role in introduction and promotion kinds of commod