广告英语中的模煳现象分析..docVIP

The Analysis of Fuzziness in Advertising English [Abstract] Advertising may be described as the science of arresting the human intelligence long enough to get money from it. It is thus clear that advertising has played a decisive role in today’s business world. The issue of whether advertising languages are attractive and persuasive or not has became the point of attention. So thorough and theoretical studies on language features of English advertising helps improve both the understanding and designing of successful advertisements. After a brief introduction to advertising, advertising langua