ppt课件-environmental analysis- universityof st andrews（环境分析-圣安德鲁斯大学）.pptVIP

Strategic Analysis.Environmental Analysis Mikkeli 2005 Compiled by Rulzion Rattray The Macro Environment Structural Analysis of Industries Michael Porter Structural Analysis of Industries Michael Porter State of competition the profit potential of an industry depends on 5 forces Knowledge of the 5 forces allows a firm to: Establish the context for its strengths weaknesses Determine industry opportunities threats The Goal: To find a defendable position in the industry, where the firm can defend itself against these forces, or influence them in its own favour Generic Competitive Strategies