毕业论文设计_principles for the translation of public signs.docVIP

Principles?for?the?Translation?of?public?signs 【Abstract】As?a?crucial?communication?material,?the?public?sign?exhibits?its?growing?importance?in?the?worldwide?communication.?It?is?a?special?text?whose?function?is?strong?and?communicative?purpose?quite?clear.?Thus,?its?translation?approaches?should?be?based?on?the?text’s?functions?and?the?translator’s?purpose.?This?paper?classifies?public?signs,?compares?Chinese?and?English?signs?and?comes?up?with?the?principle?for?its?C-E?translation,?namely,?an?A-B-C?approach?(Adapt-Borrow-Create?approach).?It?is?based?on?the?Skopostheorie. 【Key?Words】public?signs;translation;principle;Skopostheorie Introduction Sign?refers?to?a?lettered?board?or?other?public?display?placed?on?or?before?a?building,?room,?shop?or?office?to?advertise?business?there?transacted?or?the?name?of?person?or?firm?conducting?it?(Webster’s?Third?New?International?Dictionary).?Signs,?which?belong?to?social?phraseology,?cover?a?wide?range?including?environmental?communication?signs?(wayfinding/directing?signs,?information?signs,?notices,?and?warnings),?street?signs,?traffic?signs?road?signs,?road?markers,?parking?signs,?school?signs,?no-smoking?signs,?construction?signs,?travel?signs,?instructional?notices?and?so?on.?They?are,?with?their?social?communicative?functions,?widely?used?by?the?public?on?all?kinds?of?occasions. 1.Definition?and?Classification?of?the?Public?Sign In?Oxford?English?Dictionary,?a?sign?refers?to?a?characteristic?device?attached?to?or?placed?in?front?of?an?inn?or?shop,?as?a?means?of?distinguishing?it?from?others?or?directing?attention?to?it;?in?later?use?commonly?a?board?bearing?a?name?or?other?inscriptions,?with?or?without?some?ornament?or?picture.?According?to?the?Webster’s?Third?New?International?Dictionary,?it?is?defined?as?a?lettered?board?or?other?public?display?placed?on?or?before?a?building,?room,?shop?or?office?to?advertise?business?there?transacted?or?the?name?of?person?or?firm?conducting?it.? Sign?is?a?broad?term,?widely?used?in