数据挖掘导论第一章解读.ppt

* * * 数据挖掘导论 * 分类:应用1 Direct Marketing Goal: Reduce cost of mailing by targeting a set of consumers likely to buy a new cell-phone product. Approach: Use the data for a similar product introduced before. We know which customers decided to buy and which decided otherwise. This {buy, don’t buy} decision forms the class attribute. Collect various demographic, lifestyle, and company-interaction related information about all such customers. Type of business, where they stay, how much they earn, etc. Use this information as input attributes to learn a classifier model. * 数据挖掘导论 * 分类:应用2 Fraud Detection Goal: Predict fraudulent cases in credit card transactions. Approach: Use credit card transactions and the information on its account-holder as attributes. When does a customer buy, what does he buy, how often he pays on time, etc Label past transactions as fraud or fair transactions. This forms the class attribute. Learn a model for the class of the transactions. Use this model to detect fraud by observing credit card transactions on an account. * 数据挖掘导论 * 分类:应用3 Sky Survey Cataloging Goal: To predict class (star or galaxy) of sky objects, especially visually faint ones, based on the telescopic survey images (from Palomar Observatory). 3000 images with 23,040 x 23,040 pixels per image. Approach: Segment the image. Measure image attributes (features) - 40 of them per object. Model the class based on these features. Success Story: Could find 16 new high red-shift quasars, some of the farthest objects that are difficult to find! * 数据挖掘导论 * 分类:应用3 Attributes: Image features, Characteristics of light waves received, etc. Early Intermediate Late Data Size: 72 million stars, 20 million galaxies Object Catalog: 9 GB Image Database: 150 GB Class: Stages of Formation Courtesy: * 数据挖掘导论 * 回归 回归(regression) Predict a value of a given continuous valued variable based on the values of other variables, assuming a linear or nonlinear model of dependency. Greatly studied in stati