商务文化与策略hnd.docVIP

1.0 Section 1 1.1 PESTL Political: There?was?increasing?public?and?government?concern?about?binge?drinking?and?the?consequent?antisocial?behaviour,?particularly?in?city?centres. ?So?that?the?Martin?is?a?noted?euro-sceptic?and?in?2002?printed?500,000?beer?mats?and?put?up?10,000?to save?the?pound. Economic: The?supermarket?began?selling?drinks. This?result?in?people?drinking?at? home?and?this?company?lose?its?competitive?prices. So J D saved the pound. Social:?J?D?Wetherspoon?does?not?serve?complimentary?crisps?with?baguettes.?Customers?thought?that?the?fried?food?is?not?healthy.Also,?they?began?to?reduce?the?wine?drinking. Then?J?D?Wetherspon?plc?develops?a?kind?of?low?ethanol?wine. Technological: J D have?plasma?screens?and?can?show?TV?programmers. There is a?ventilation?system?(costing?more?than?￡100,000)?which?aims?to?ensure?that customers?do?not?leave?smelling?of?smoke. Legal:??The?‘tied?house’?system?had?been?broken?by?a?ruling?from?the?Monopolies?could?operate. The government concern about binge drinking, so the pub need establish a range of rules. There?was?a?law?severely?limited?the?number?of?pubs,?so?J D?as?a?retailer?stepped?into?market?had?gotten?many?advantages. 1.2 SWOT Strength: The?kids?can?eat?in?the?bar?parents.?In?addition,?they?lower?the?price?of?beer?sold?to?a?wide?range?of?real?beer. Moreover,?J D??places?great?importance?on?listening?to?and?acting?on,?it?has?two-way?communication?from?members?of?staff?on?all?aspects?of?the?business?about?the?feedback. Weakness: J D cannot meet the social-culture even it did have TV screens and its peaceful motto is also no longer fitted. So that the pubs cannot solicit those customer like music or TV lover. In?2001,?J?D??had?long?been?a?stock?market?favourite?but?the?share?price?also?fell.? Opportunities: Pubs are not only provide breakfast, but also built a dedicated family dining area which make children and adults eat together. J D?also?begun?developing?budget?hotel,?this?can?develop?another?market?and?incr