第六章问卷调方法.pptVIP

5.3 Reliability and Validity Precision and accuracy are obviously important qualities in research measurement, and they probably need no further explanation. When social scientists construct and evaluate measurements, however, they pay special attention to two technical considerations: reliability and validity. A.Reliability. That quality of measurement method that suggests that the same data would have been collected each time in repeated observations of the same phenomenon. Re-measurement reliability （再测信度） Duplicate reliability （复本信度） Folded reliability (折半信度） B. Validity Validity ref