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The Analysis of Pun in Chinese Advertising Based on Figure-Ground Theory [Abstract] The researches on the pun in advertising have been very popular in these years, which are mostly from the perspectives of pragmatic functions, aesthetic functions and translation. This thesis intends to study the interpretation mechanism of pun in Chinese advertising based on Figure-Ground Theory from the angle of the audience. [Key words] Chinese Advertising; Pun; Figure-Ground Theory Brief Introduction of Advertising and Pun With the rapid development of international trade and information exchange, adverti