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CRISIS MANAGEMENT Key issues Crisis Management Crisis management is the process by which an organization deals with a major unpredictable event that threatens to harm the organization, its stakeholders, or the general public Elements of a Crisis Three elements are common to most definitions of crisis: a threat to the organization, the element of surprise, a short decision time a need for change Crisis management - 1 Crisis management consists of: Methods used to respond to both the reality and perception of crises Establishing metrics to define what scenarios constitute a crisis and