ppt课件-chapter8 market segmentation, targeting,and positioning（chapter8市场细分、目标和定位）.pptVIP

* * * Chapter 7 Segmenting and Targeting Markets * * * * * * /watch?v=4aICIVOl3JU Best buy Chapter 7 Segmenting and Targeting Markets * Notes: Although introduction of a new product may cut into a firm’s existing product sales, companies are stealing sales from their own brands rather than lose to a competitor. Leapfrog iphone 25% pepsi vs coke Starbucks over starbucks * * * Chapter 7 Segmenting and Targeting Markets * * Honda Civic -- low price Wal Mart -- low price Arm and Hammer -- deoderizer for referigerator VISA and American Express Avis and Hertz 7-up uncola * * * * Ch