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Reg 510/2006: General principles Names that have become generic may not be registered i.e. those that, although linked to the place or region where the product was initially produced or sold, denote the common name of a product in the EU (such as Dijon mustard) Names that conflict with the name of a plant variety or an animal breed and as a result are likely to mislead the consumer as to the true origin of the product may not be registered A name wholly or partially homonymous with that of a name already registered under this Regulation must only be registered with due regard for local and tr