(长城公司财务战略的有效性.docVIP

目 ??录 摘要 1 Abstract 2 1. 前沿 3 2. 财务战略的基本理论 3 2.1 财务战略的定义 3 2.2 财务战略的特点 3 3. 某公司财务战略现状 4 3.1 某公司简介 4 3.2 某公司财务战略管理现状 4 3.3 某公司财务战略的制定与实施 5 4. 某公司财务战略的有效性分析 6 4.1 某公司财务战略的优点 6 4.2 某公司财务战略对企业经营的影响 6 5. 某公司财务战略存在的问题与建议 7 5.1某公司财务战略存在的问题 7 5.2对某公司财务战略的建议 7 6. 结论 9 致??谢 10 参?考?文?献 10 某公司财务战略的有效性 摘要 随着经济的高速增长，我国企业经营的环境日益复杂。在如此复杂多变的大环境下，企业只有从“战略”的角度去看待问题解决问题，才能实现现代企业繁荣发展，解决企业核心的财务管?理问题。金融危机给我国大大小小的企业都带来了不容忽视的打击和压力，面临金融危机的考验和企业之间激烈的竞争，要想使企业一直屹立于不败之地，企业就必须要意识到目前的财务管理理论和方法不能完全适应战略管理时代的要求这一严重的问题。进而从财务战略的角度去重新认识企业的财务管理理论等问题是现在企业的重中之重。 本文首先介绍理论基础部分，简单论述了财务战略的基本理论。然后对某公司的财务战略进行简要的介绍。进而对某公司财务战略的有效性进行分析，总结出目前公司财务战略的优点和存在的不足。最后结合实际给出了对长成公司财务战略发展有意义的建议。 [关键词]财务战略；某公司；有效性 Research on The Effectiveness of The Great Wall Companys Financial Strategy Abstract With the rapid economic growth, Chinas increasingly complex business environment. In such a complex environment, companies only from strategic perspective on solving problems in order to achieve prosperity and development of modern enterprises, solve the problem of the financial management of the core business. The financial crisis of large and small companies have brought against and pressure can not be ignored, facing fierce competition between enterprises and the financial crisis test, in order to make the enterprise has been standing in an invincible position, companies must be conscious to the current financial management theory and method can not fully meet the requirements of the strategic management of the times this serious problem. Then from the point of view of financial strategy to rediscover theory of corporate financial management issues such as business is now the top priority. This paper describes the theoretical foundation, discusses the basic theory of simple financial strategy. Then the Great Wall companys financial strategy briefly. Furthermore the effectiveness of the Great Wall companys financial strategy is analyzed, summed up the current advantages of the companys financial strategy and shortcoming