娃娃店策划书.doc

“抓个娃娃” 2016年8月30日 摘要 ·································· 3 1 公司概况 ·································· 6 2 产品和服务 ·································· 8 2.1 产品/服务 ·································· 8 2.2 核心竞争力·································· 8 3 行业及市场分析 ······························ 9 3.1 行业趋势分析 ······························ 9 3.2 大学城现状分析································ 9 3.2目标市场及分析··································· 9 4 战略目标 ···································· 10 5 推广策略 ·································· 10 6 管理结构 ································· 11 7 SWOT 分析 ································· 11 7.1 优势 ····································· 11 7.2 劣势 ····································· 13 7.3 机会 ····································· 13 7.4 威胁 ····································· 13 8 财务预算 ····································· 13 9 附录 ···································· 15 9.1 退出机制···································· 15 9.2 “抓个娃娃”市场调查问卷统计表 ················ 16 9.3 “抓个娃娃”市场调查问卷样本 ················ 19 摘要 创业宗旨 绝大多数人都对可爱的娃娃没有抵抗力，不管男生女生，小时候都有一个属于自己的娃娃。而各式各样的娃娃又承载了一代代人的文化记忆和童年欢乐。无论你是学生党还是上班族，在这里你都能重拾儿时的欢乐。放下手机，忘记烦恼。带上朋友，带上爱人，带上孩子，一起来“抓个娃娃”体验快乐与充实。 店面简介 本店主要经营：普通版娃娃机 豪华版娃娃机 兑币机 推娃娃机 剪娃娃机 推币机 自动兑币娃娃机 主要管理者 职务 姓名 性别 籍贯 电话 备注 总负责人 市场部负责人 财务部负责人 信息反馈部负责人 含维修人员 产品服务介绍 １、本店为顾客提供智能兑币服务（支持微信及支付宝） ２、本店同时提供抓娃娃机供顾客消费　 ３、本店的所有娃娃保证款式的新颖、品质精良、物有所值 行业及市场分析 A行业状况： 国内的抓娃娃行业尚算发展混沌期中，就研发水平来说，还是比较一般，并没有达到我国网游和页游的水平，不过几大厂商近段时间的产品来看，还是下了一定功夫有一定水准的。2010年以来，抓娃娃机如雨后春笋迅速在各大城市涌现，且主要集中在一线城市超市学校地铁等人流量大的地方。二三线城市则发展较慢，投资潜力较大。 B