展示设计设计设计报告..docVIP

四川师范大学文理学院本科毕业设计 沱牌系列酒的展示空间设计 学生姓名 姚 波 院系名称 美术学院 专业名称 艺术设计（艺术教育） 班 级 2011级1班 学 号 201115155126 指导教师 刘 根 蓉（教授） 答辩时间 2015年1月4 日 《沱牌系列酒的展示空间设计》 学生姓名：姚 波 指导教师：刘根蓉(教授) 内容提要： 在竞争日趋激烈的市场中，单纯依靠产品差异已经很难形成产品竞争的资本，因此企业品牌形象的差异就显得尤为重要。而商业空间展示设计已成为企业市场策略的重要手段，它正在扮演着决定公司在市场竞争是否能取得优势地位，能否在众多琳琅满目的同类产品中脱颖而出，能否吸引更多顾客关注的角色。由此看出，展示设计对塑造良好的企业品牌形象起着重要的作用。然而中国当代展示艺术设计如何形成既符合中国企业和市场的需求，又能够彰显企业文化特点的风格和设计理念己经成为亟需解决的问题，所幸越来越多的设计工作者都看到了这点，相信在大家的不懈努力下商业空间展示设计定能得到长足发展。下面结合我本次毕业设计的构思过程来分析展示空间设计的基本规律和经验，与大家共同交流、学习。 关键词：市场策略 企业文化 展示设计 The exhibition space design TuoPai series wine Abstract: In the increasingly fierce competition in the market, relying on the product difference is hard to form the product competition, the capital, so the enterprise brand image difference is particularly important. And commercial space display design has become an important means of enterprise marketing strategy, it is played to determine whether the company in the market competition advantage can be achieved, can stand out in the numerous range of similar products, can attract more customers pay attention to the role of. Thus, the display design in shaping good corporate brand image plays an important role. How the Chinese contemporary art design form not only conforms to the Chinese enterprises and the demand of the market, and to reveal the characteristics of the enterprise culture style and design concept has become a problem need to solve, but more and more designers are saw this and believe in you under the unremitting efforts of commercial space display design can get long-term development. I graduated from the design under the design process to analyze the basic rule of exhibition space design and experience, to communicate with everybody together, learning. This paper expounds that the author, explains, and to view. Key words: Market strategy The enterprise culture Display d