traceabilityandcountryoforiginlabelling.docVIP

TRACEABILITY AND COUNTRY OF ORIGIN LABELLING Jill E. Hobbs* April 2003 Presented at the Policy Dispute Information Consortium 9th Agricultural and Food Policy Information Workshop, Montreal, April 25 2003. * Associate Professor, Department of Agricultural Economics, University of Saskatchewan, Saskatoon, Saskatchewan, S7N 5A8, Canada. Email: jill.hobbs@usask.ca TRACEABILITY AND COUNTRY OF ORIGIN LABELLING INTRODUCTION Country of origin labelling (COOL) on food products is controversial. There is disagreement over whether consumers value information o