(对发展农村连锁超市的思考.docVIP

吉首大学商学院 学 年 论 文 题目： 对发展农村连锁超市的思考 姓名： 房志强 学号： 20104081045 专业： 工商管理 班级： 10工商1 指导教师： 袁明达 职称： 讲师 2013年 9月 6 日 吉首大学商学院学年论文成绩评定表 指导教师评语： 成 绩 评 定 评分项目 得分 理论与实用价值 （25%） 分析论证 （40%） 写作水平态度与规范现状可行性The development of rural supermarket chain of thinking Fang Zhiqiang (Business School of Jishou University, Jishou Hunan 416000) Abstract: Based on the current supermarket chain development trends in our country, the market competition is intense, resulting in the reduction in most corporate profits, deterioration of living space, regional supermarket chain to expand rural villages and towns become inevitable. As the government policy in the new rural construction, rural chain operation once again become a hot issue of common concern to people. Developing the rural supermarket chain has been the trend of The Times. Aiming at the status and the characteristics of rural consumption market in China, and the feasibility of the development of rural chain supermarkets in China; Discusses the main problems existing in the development of the rural supermarket chain, and puts forward some solving measures, so as to promote the rapid and stable development of the rural supermarket chain industry. Key words: The rural supermarket chain；Status；The feasibility of； problem；measures 连锁经营是一种企业组织形式和经营制度,它由一个起着领导作用的企业集团与分散在不同地区、经营着同类产品的很多商店共同组成。这种企业经营制度目前已被广泛应用于制造业、零售业和服务业[1]。连锁超市是这种制度的组织方式和存在形式,它在我国城镇地区早已普及,为城镇居民的生活带来了诸多便利。然而,我国大多数农村地区的市场体系普遍不够健全,农村零售业点不多且商品种类少,假冒伪劣商品多,卫生状况差,无法满足农村居民消费观念和需求的提升。在此情况下,连锁超市行业进入农村市场拥有极大发展机遇和前景。 一、 1