(广告语写作手法.docVIP

- 摘要 随着经济的不断发展,商家逐渐意识到广告的重要作用.从心理学角度分析,广告能否吸引消费者的注意,记忆是关键.因此,成功的广告语言必须给人以深刻的印象,能强烈而持久地存在于人们的记忆中.广告创作者要运用心理学原理,紧紧抓住记忆这一要点,从语音,语义,句式,修辞方法等多方面入手,增强广告的诱导作用. 关键词 记忆心理;广告语言;创作特点 Comment on the creative characteristics of advertisement language from the point of memorial psychology XIAO Jing Abstract With the development of economy, producers begin to realize the important role of advertisement. From the point of psychology, whether the advertisement could attract consumers or not depends on memory. Therefore, successful advertisement must impress people deeply, so that they can be remembered well by