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* 针对性强 覆盖面广 保存期长 隐蔽营销 易于评估 费用较低 2.商函营销的特点 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * 带瞄准器的广告媒体 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * 1元钱的推销员 寄往全国每封邮资1.20元， 本埠只需0.80元 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * Television 电视 National Press Loose Inserts 无名址直投 Direct Mail 直邮信函 Telephone 电话销售 Sales Person 人员销售 Cost per ’000 千人成本 6 16 50 350 5000 75000 Response % 回复率 0.005 0.025 0.2 2.0 5.0