GLOBALIZATIONATWHIRLPOOL.pptVIP

GLOBALIZATION AT WHIRLPOOL 06国贸3班 组员：3206004427邝乃英(question3) 3206004428黎丽仪(question1,2) 3206004429李曼丽(question5) 3206004430梁玉婷(question4) 1）To what extent is the appliance market regional rather than global?（黎丽仪） The differences between regional and global market concept in the appliance industry certainly play a big part. In the regional market, products are customized for each market, and local-decision-making puts enormous impact on companies. Product differentiation, local responsiveness, minimized political risk, and minimized exchange rate risk are