广告专业英语..docVIP

广告专业英语 Advertising English Chapter 1 Introduction to Advertising So what is advertising? What can it do? How is it done? To answer such questions, this book will look at different steps in the process, different uses of advertising ,related fields and the underpinnings（基础） to capitalism (资本主义、资本运营)and consumerism （消费模式）themselves. Target markets vary greatly, and so advertising strategies and techniques must be tailored to meet those needs . When people first think of advertising ,they usually picture consumer advertising—and often national