文化差异对国际商务交流活动的影响..docVIP

文化差异对国际商务交流活动的影响 [摘要]通过讨论在不同文化环境下，国际商务活动呈现的差异，从微观的角度分析文化差异在人 际交流、商务洽谈、管理风格、商务决策和企业结构等方面对国际商务交流的影响。 [关键词]国际商务交流；文化差异；影响 Abstract：Cultural differences account for much of the communicative misunderstandings and conflicts in international business activities． This article conducts a contrastive analysis of the impact of cultural shock on international business activities from a wide range of perspectives covering interpersonal communication，business negotiation，business administrative style，business organization structure as well as decision making． Key words：International business communicati