我国连锁经营企业送配中心发展研究.docVIP

毕业论文(设计) 题 目 　 我国连锁经营企业配送中心发展研究 　 学生姓名 刘子健 专业班级 R物流2009-2 所在院系　　 　　经 济 管 理 学 院　　 指导教师 徐丰伟 职 称　　 讲师 所在单位 管理学院物流管理教研室 教研室主任　　 　陈立新 完成日期 2014 年6月20日 摘要Abstract With the economic globalization and the development of science and technology, the development of chain business diversification. But China chain operation is still in the initial stage of development, in the competition with the foreign large-scale chain enterprises, at a distinct disadvantage. Chinese chain enterprise should be to promote the chain business scale through mergers and acquisitions, franchise mode; should pay attention to the information system of chain enterprises construction, optimize, upgrade information system; to enhance consumer of chain enterprise brand awareness by choosing a good promotion and advertising, upgrade information system; to improve the consumer chain the enterprise brand awareness by choosing a good promotion and advertising, the smooth implementation of the brand strategy of chain enterprises. Ultimately promote China chain business development in the new market environment and development. We then according to the characteristics of foreign chain management, enlightenment of Chinese export-oriented enterprises innovation camp slightly channel when the. One, should establish and foreign chain group of long-term, stable international strategic alliance; second, conform to the letter. Information times, give play to the resource advantage, strive to build online supermarket; thirdly, the homage to the foreign chain enterprises long and lean, with, raise state-owned chain enterprise competitiveness. Key Words: Chain operation Distribution Centre Development Research 目 录 一、绪论 1 （一）前言 1 （二）研究背景及研究意义 1 二、连锁经营企业配送中心概述 2 （一）配送中心概述及发展优势 2 （二）连锁经营企业配送中心的特点 2 （三）连锁经营企业配送中心的作用 3 三、我国连锁经营企业配送中心发展现状及问题 3 （一）我国连锁经营企业配送中心的发展现状 3 （二）我国连锁经营企业配送中心发展存在的问