商业环境ChapterDGlobal Economy学习指导书.pptVIP

Factors Key factors influencing global business strategy can be summarised under the PEST heading: Political Economic Social Technological Political Political Change – regime change through coup, violence, etc. Change in government through democratic election can influence future business strategy. e.g. the opportunities that are now available in Russia and Eastern Europe following the collapse of communism Political Uncertainty – in countries like Zimbabwe, Sudan, Venezuela. Political uncertainty can lead to a fall in investment by businesses and influence decisions on expansion and business