国际营销实例分析.pptVIP

Term project 30 pts.; class participation 10 pts.; final exam 60 pts.; Total 100 pts. PLUS AND MINUS GRADES WILL BE GIVEN. Term Project Grade Allocation (30 pts. Total)Culture Paper 10 pts.Marketing Plan 20 pts.(Team) SRC is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions Ethnocentrism refers to the notion that one’s own culture or company knows best how to do things Both the SRC and ethnocentrism impede the ability to assess a foreign market in its true light Reactions to meanings, values, symbols, and behavior relevant to our ow