毕业论文从众心理析探.docVIP

生命是永恒不断的创造，因为在它内部蕴含着过剩的精力，它不断流溢，越出时间和空间的界限，它不停地追求，以形形色色的自我表现的形式表现出来。－－泰戈尔An analysis of public consumers herd mentality Abstract The herd behavior of consumers in real life in the process of consumption is a very common social phenomenon, and this phenomenon is mainly due to peoples group psychological factors. As an enterprise managers, whether the use of marketing or 4 P is 6 P theory to marketing, the purpose is to sell their products. And grasp the psychology of consumers shopping and selling their products, these enterprise management and marketing is the key to success. Consumer herd management psychology psychology is one of the important contents. It is a management and psychology between the edge of disciplines, it remained at a management covered in the review.  In this paper, consumer spending in the course of the herd mentality of conduct, first of all, from a psychological point of view of consumers and sociological point of view of the herd mentality defined, and its cause analysis and then, from the analysis of economic operation herd mentality of the public to buy consumer psychology and behavior of, their advantages and disadvantages arising from the demonstration; Finally, a representative of specific products (such as, clothing, food, housing, etc.) as an example of the herd mentality of the impact Empirical analysis, thereby allowing the reader to a clearer understanding of herd mentality of consumers in the process of buying the role. For managers and marketing staff in marketing and management plans specified in the reference, but also for consumers specify a rational consumer-oriented.  Based on the impact of the consumer public, build a new herd mentality theoretical system, and to clarify the specific products as an example of this phenomenon on the economy of the impact. We study the future of the herd hearts of consumers with a reference value.  Key words: consumer herd mentality herd behavior analysis 目 录 摘要.....