新编商务英语精读 unit 优秀培训书.pptVIP

Unit 1 Advertisement Reading one: pre-reading activities Read the text and discuss questions Key language points Difficult sentences Language of advertising 1. pre-reading activities Reflect on some ads Discuss questions What’s the purpose of advertising? What are the features of ads? What do you think makes a good ad? Compare advantages disadvantages of various advertising media (p11) 2. Read the text and discuss questions Questions on P7 Part I (Para. 1) Introduction: The current situation of advertising in Britain and North America. Part II (Para. 2~5) Different forms of advertising. 1) (Para. 2) Advertisements in the newspaper. National newspaper: specialized advertising. Local papers: the sale of cars and houses. Free newspapers: having the highest advertising. 2) (Para. 3) Advertisements on TV through radio. TV: the most powerful and pervasive type. Independent channels: having commercial breaks. Radio: carrying similar commercial advertising. However, some stations carry no advertising. 3)(Para. 4~5)Other methods of promotion: leaflets, free samples, telephone shots on street, store window notice, ads on buses, taxies, inside trains, sponsoring events. Part III (Para. 6-8) Advertising controlling. 1) (Para. 6) Time limits. 2) (Para. 7) Laws changed to permit some services to advertise. 3) (Para. 8) Advertising is controlled by all authorities. 3. Key language points glossy: a. smooth and shiny glossy magazines: printed on high-quality glossy paper with many photographs colored illustrations (esp. fashion magazines) gloss: n. brightness or shine on a smooth surface 光泽、亮度 e. g. You can see the gloss on her hair. 2) expenditure (1) n. the act of spending or using money e. g. expenditure of money on weapons 购买武器的开支 (2) n. the amount of money spent e. g. an expenditure of $500 on new furniture 3) channel (1) n. a way by which news, information, etc. may travel （新闻、信息）传播途径 e. g. Your complaint must be mad