大学校园广告调查本科毕业论文.docxVIP

教学单位 语言文学系 存档编号 本科毕业论文（设计）题 目 高校大学生校园广告调查 学生姓名 吴俊成 学生学号 2110124124专业名称 广告学 指导教师 王银芹 2014年 11 月 20日高校大学生校园广告调查内容摘要:此次大学生校园广告接触调查课题研究以湖北工程学院校和新技术学院校区为例，以分析校园广告的应用现状，校园广告对大学生的影响以及大学生对校园广告的态度为研究为目的。现如今我国广告事业蓬勃发展的同时，校园广告也已经形成了一定的规模；校园广告已经成为整个广告领域的重要组成部分。对于此次校园广告调查主要采取：文献阅读、图书资料查询、网上浏览、问卷调查法、直接观察法。在调查中发现：校园广告一直在我们的周围蔓延。现如今的校园广告呈现出传播内容良莠不齐、传播的主体含糊不清、传播方式比较单一。比如招聘广告、培训广告、商品促销广告以及一些英语等级考试作弊考和考研作弊的恶劣性质的违法广告等等；这些都是我们在校园里所经常遇到的。这些广告的主要诉求对象就是在校大学生，它们对在校大学生的心理和生理或多或少的产生了一定的影响。关键词:大学生；校园广告；大学校园The University Campus Advertising SurveyAbstract:The survey research of college campus advertising contact with Hubei Engineering College and new technical college campus as an example, the application analysis of the status quo in campus advertising effects advertising on campus, the college students and the attitude toward campus advertising to study for the purpose of. Now the advertising industry in China with the rapid development of campus advertising, also has formed a certain scale; campus advertising has become an important part of the whole advertising. For the campus advertising investigation mainly adopted: literature reading, books information query, browse the Internet, questionnaires, direct observation method. In the survey found: campus advertising has been spread all around us. Now the campus advertising showing the dissemination of the contents of uneven, some good and some bad, communication subject, communication ambiguities in single comparison. Such as recruitment advertising, advertising, promotional merchandise advertisement and training and even some English grade exam cheating bad properties test and postgraduate entrance examination cheating illegal advertisements and so on; these are our on campus often encountered. These advertising object is college students, they to the college students psychological and physiological more or less produced certain effect.Keywords: University students; Cumpus advertising;University campus目 录引言1一、校园广告概述1二、校园广告