PokémonGo：增强现实初体验.docVIP

PokémonGo：增强现实初体验 　　今年7月，一款名为Pokémon Go的手机游戏风靡全球。该游戏通过运用增强现实技术，成功地将虚拟世界和真实世界结合在一起，使得玩家能够在现实世界中跑来跑去，四处寻找和捕捉游戏中的小精灵。在此之前，增强现实技术对于很多人而言还是个虚无缥缈的概念，而Pokémon Go的突然出现不仅令人眼前一亮，更令增强现实离我们的生活又近了一些。 　　增强现实初体验 　　 　　It started as an April Fool’s joke. Google released a funny video that mashed up3） Google Maps and Pokémon4）. The video， released on April 1， 2014， went viral， drawing more than eighteen million views in all. “We thought， ‘Why not try and make it real？’” John Hanke said. Hanke is the C.E.O. of Niantic， which was then a project inside Google， developing mobile games using augmented and mixed-media5） reality. 　　Two years later， Hanke and his team have turned that joke into a reality. On July 6th， Niantic， which had since spun off6） from Google to become an independent company， released Pokémon Go―a game that encourages you to get out in the real world and use your mobile phone to catch Pokémon. Within two days of its release， Pokémon Go had been installed on 5.16 per cent of Android phones in the United States. In less than a week it has become the most downloaded app of the moment in Apple’s App Store and has started sucking7） time from our days―forty-three minutes on average， according to SimilarWeb8）， more than Snapchat and Facebook. It has taken over Twitter， caused roving9） bands of nostalgic obsessives to convene on10） public spaces， and created discontent in relationships. To say it has spread like wildfire is to exaggerate the power of wildfires. 　　For a moment， however， put aside the sudden revival of our interest in Pokémon and consider what this spurt11） tells us about the future of software and the nature of reality―and how they integrate into what we think of as entertainment. 　　Augmented reality is the “boy who cried wolf” of the post-Internet world―it’s long been promised but has rarely been delivered in a satisfying way. Augmented reality refers to a view of the real-world environment whose elements are overlaid （or augmented） with computer-ge