双龙汽车促销策略的有效性分析.docVIP

 摘要 在当今国内外市场激烈竞争的时代，汽车促销策略已成为汽车企业整个营销策略中最重要的一环。在实际的市场终端操作中，产品促销的形式是多种多样的，不同的产品采取的促销策略是不一样的，但万变不离其宗。对产品促销策略的分析,有利于使企业了解促销方式的优缺点,从而更好的针对市场情况制定促销方案。本课题主要针对双龙汽车的企业的自身特点，分析其企业促销策略的有效性，结合实际的运营情况来抓住实际促销策略的不足之处，从而加以改进。 关键词：汽车；有效性分析；促销策略 ；分析举例 Abstract The promotion strategy is to promote the sales of the products, to promote the rapid realization of product from manufacturers to consumers change strategy to the consumer behavior, consumer spending habits and take. The modern automobile marketing requirements and development of automotive products excellent, giving the car price attractive, so that the target consumer acceptance. In addition, also asked the car dealer and present and potential customers, automobile production enterprises and public communication, stimulate consumer desire to buy, the realization of auto sales. Therefore, the automobile marketing strategy has become one of the most important in the whole ring automobile enterprises in the marketing strategy. In the end the market operating practice, product promotion is in the form of a variety of different products, the promotion strategy is not the same, but eventually. Analysis on product promotion strategy, to enable enterprises to understand the advantages and disadvantages of promotion means, so as to better the market promotion plan. This topic mainly aims at the Shuanglong automobile enterprises own characteristics, analysis of the effectiveness of marketing strategy of its business operation, with the actual situation of the actual promotion strategy to seize the deficiencies, so as to improve. Key words: Automobile; effectiveness analysis; marketing strategy; analysis 目录 第一章 绪论 1