本科论文-总量折扣与增量折扣对比研究.doc

目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc295221113 中文摘要 PAGEREF _Toc295221113 \h 1 HYPERLINK \l _Toc295221114 英文摘要 PAGEREF _Toc295221114 \h 2 HYPERLINK \l _Toc295221115 1 引言 PAGEREF _Toc295221115 \h 3 HYPERLINK \l _Toc295221116 1.1库存论的简单介绍 PAGEREF _Toc295221116 \h 3 HYPERLINK \l _Toc295221117 1.2 本文的主要目的 PAGEREF _Toc295221117 \h 5 HYPERLINK \l _Toc295221118 2 模型的基本前提 PAGEREF _Toc295221118 \h 7 HYPERLINK \l _Toc295221119 2.1 假设 PAGEREF _Toc295221119 \h 7 HYPERLINK \l _Toc295221120 2.3 出发点和公式 PAGEREF _Toc295221120 \h 7 HYPERLINK \l _Toc295221121 3 总量数量折扣的价格方案（一般的价格折扣方案） PAGEREF _Toc295221121 \h 9 HYPERLINK \l _Toc295221122 4 增量数量折扣的价格方案 PAGEREF _Toc295221122 \h 11 HYPERLINK \l _Toc295221123 5 数值实例及灵敏度分析 PAGEREF _Toc295221123 \h 16 HYPERLINK \l _Toc295221124 5.1 数值实例 PAGEREF _Toc295221124 \h 16 HYPERLINK \l _Toc295221125 5.2 灵敏度分析 PAGEREF _Toc295221125 \h 17 HYPERLINK \l _Toc295221126 结论 PAGEREF _Toc295221126 \h 20 HYPERLINK \l _Toc295221127 谢辞 PAGEREF _Toc295221127 \h 21 HYPERLINK \l _Toc295221128 参考文献 PAGEREF _Toc295221128 \h 22总量折扣与增量折扣的对比研究摘要：本文假设市场上只有单一制造商和单一零售商，研究制造商应该怎样制定价格折扣方案以及为什么制定这样的价格折扣方案使得供应链联合成本最小的问题。我们分别从增量折扣和总量折扣的角度出发导出了两个不同的价格折扣模型：总量折扣模型和增量折扣模型。制造商通过采用这样的价格折扣方案，能够诱导追求成本最小化的零售商改变其订货策略。本文还证明了制造商无论采用总量折扣或者增量折扣都能使零售商增加订购批量至理想水平，从而使得供应链系统的联合成本最低。关键词：总量折扣，增量折扣，联合成本，订购批量Abstract: This paper works out the problem of why and how a manufacturer should adopt a pricing discount policy to minimize the joint costs with only one manufacturer and one retailer in the market. We develop two different pricing discount models based on all-units quantity discount and incremental quantity discount. By using the pricing discount policies the manufacturer can induce the retailer, who wants to minimize its costs, to change its ordering strategy. This paper also demonstrates that manufacturers whether using all-units pricing discount or incremental discount can make retailers increasing order batch to the expected level, which makes the joint costs of supply