宝洁公司战略实施及控制系统.pptVIP

IMPLEMENTING STRATEGY CONTROL SYSTEMS AT PG宝洁的战略实施与系统控制 Agenda议程 Re-cap of previous lecture 前言 From global to local strategy-making 从全球到地区的战略决策 Strategy example: Yes hand-dish 战略例子 Management Control Systems 管控系统 Choice Cascade to Define the Choices选择级别以确定选择 Choice Cascade to Define the Choices选择级别以确定选择 Re-cap on lecture 1 Where will we play? Total Shareholder Return calculations by Global Business Unit 全球范围内的股东总回报率的计算 How will we win? Commercial Strategy 我们要如何赢？商业战略 Focus on core brands Consumer Is Boss Win with winning customers Competitive retail margins strong Tailor Investments By