FinalProjectDraft.docxVIP

Purpose: To attract more Chinese investors to purchase houses in Atlanta, America. This website will provide large amount of information about America house price, including Atlanta, California, New York, etc. Moreover, it will introduce our sources of our real estate, business and services. Scope: We face all the investors including our old investors and also potential investors. Purchasing houses in America is not only “rich” people’s patent, a majority of middle level classes in China could also want to invest houses in America. For houses, we recommend Atlanta GA (We will discuss more later). Middle or small level investment group…This website could show us some important points which could attract more investors (goals): What: what does our company do? What is our services area and range? (Internal environment analysis)Why: why choose our company? Why our company is different? (internal, external environmental analysis)How: How can investors get benefit through our company? (Financial analysis)SWOT analysis (Internal environment analysis): Strength: Small company could concentrate on individuals, provide more comprehensive services.Our company return on investment could reached to more than 11%, it may even reached to 17% per year, which means after less than 9 years you could earn you investment back and get some extra income. If going up, within 5 years will pay back…Compare to other big company or big city, we charge less than them; therefore, we return more. We have an improved follow-up system to track our tenant satisfaction… (call, email…)Flexible…Weaknesses: Our reputation is not high enough. Not so many investors know our company. Our house property is single limitation, we only have over 1000 or 2000 square feet large houses and the houses only use for residence. Financial shortage: small company needs more financial support to set up their reputation, construction, employment, etc. Opportunity: We have potential improvement since we are small company