高中英语必修Book6nuit4同步检测.docVIP

Unit4 同步检测 Ⅰ.阅读理解A As the thrill of the London 2012 Olympic Games fades，the focus now is on the 2016 Olympic Games in Brazil.Over the next two years it will also host the FIFA Confederation Cup in June 2013 and the FIFA World Cup in 2014.Brazil has taken steps to increase the economic profits by safeguarding the interests of broadcasters and funders. In 2009，the Brazil passed the Brazilian Olympic Act and the so-called World Cup Law in 2012，which are designed to fight ambush(隐性)marketing and digital piracy(盗版)rtising in and around official sporting sites. The Brazilian World Cup Law goes much further in protecting the interests of right owners than Brazil’s pre-existing legislation(立法)in this area but the official broadcaster from using images of events.However，it does permit use for non-commercial purposes.It also requires that FIFA or its local broadcaster provide highlights up to two hours after each match.Other items allow protection of trademarks associated with the event and ban unauthorized association with the event’s marks. The Pele Law permits，as an information right，both access to sporting sites and the use of images for journalistic purposes.It is，however，unlikely that such an understanding will be gained in relation to the World Cup Law which governs access to and use of images specifically in relation to the FIFA World Cup 2014.Although the Brazilian Olympic Act regulates the IP(知识产权)relating to the 2016 Olympic Games in Rio，it remains silent on broadcasting rights. Whatever the benefits，it seems clear that IP rights in general，and broadcasting rights in particular，will continue to play a key role in bringing in funds.If past experience is anything to go by，Rio 2016 not only promises new sporting achievements，but also the breaking of new records in terms of profits produced from the sale of broadcasting and other media rights. 【文章大意】　伦敦奥运会胜利落下帷幕下一届奥运会要在巴西召开。现在巴西正在积极地建设、发展尤其是完善对知识产权的保护措施。e 2016 Olympics ________．解析：选D。细节理解题。根据文章最后一段的第一句“Wh