中国度假产业展望(14-11-28)精讲.pptVIP

* 1) The affluent society: - aspirations and priorities; taking holiday trips are a “right” Individualism and experience: desire for fulfillment and personal development; customised/ specialised holidays New concepts of luxury: luxury offerings becoming mainstream inconspicuous luxury consumption e.g. spending quality vacation time with family 24/7 culture: - time-pressure, aspirations to maximise leisure time * Internet and aviation technology: To maximise the profit potential of operations in an era characterised by severe price competition as well as increasingly stringent in