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Ecommerce business电子商务. technology. society..ppt

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All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright ? 2011 Pearson Education, Inc. ? Publishing as Prentice Hall * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *Copyright ? 2011 Pearson Education, Inc. *Copyright ? 2011 Pearson Education, Inc. *Copyright ? 2011 Pearson Education, Inc. E-commerce Kenneth C. Laudon Carol Guercio Traver business. technology. society. seventh edition E-commerce: business. technology. society. Chapter 1: The Revolution Is Just Beginning Copyright ? 2007 Pearson Education, Inc. Slide 1-* Chapter 1 The Revolution Is Just Beginning Facebook: The New Face of E-Commerce?Class Discussion Do you use Facebook, and if so, how often? What has the experience been like? Have you purchased anything based on an advertisement on Facebook or by using a link provided by a friend? Are you concerned about the privacy of the information you have posted on Facebook? Slide 1-* E-commerce Trends 2010-2011 Social networking continues to grow Social e-commerce platform emerges Online consumer sales return to growth Mobile computing begins to rival PC Explosive growth in online video viewing Continued privacy and security concerns Slide 1-* The First 30 Seconds First 16 years of e-commerce Just the beginning Rapid growth and change Technologies continue to evolve at exponential rates Disruptive business change New opportunities Slide 1-* What is E-commerce? Use of Internet and Web to transact business More formally: Digitally enabled commercial transactions between and among organizations and individuals Slide 1-* E-commerce vs. E-business E-business: Digital enablement of transactions and processes within a firm, involving information systems under firm’s control Does not include commercia