2014电子商务论文格式范本.docxVIP

模糊网络分析（F-ANP）法在服装网站顾客满意度评价中的应用作者姓名：姚小平专业班级：070501 指导老师：郭丰恺摘要本文在现状评述的基础上，明确了服装类电子商务网站的内容和特点，建立了一套基于模糊网络分析法的服装类网站客户满意度评价方案。针对电子商务网络的特性，从潜在变量和可测变量两个层面对网站进行量表调查，以探索性因子分析法对评价指标进行筛选并构建指标体系。建立了顾客满意度F-ANP评价模型，并以此对各服装销售网站进行排序。在评价过程中，运用Super Decision软件计算模型指标的相对权重，处理指标间的反馈关联，并得出方案排序。最后，选取了3个服装网站进行ANP评价，证明了该方法具有可行性、有效性、准确性，并对服装网站提高客户满意度提出改进建议：改进网站技术水平、改进网站功能、改进产品质量。（注：200-300字。概述研究成果、研究方法、研究要点、意义价值）关键词：模糊网络分析模型（F-ANP）；顾客满意度；网站评价；指标体系；建议（注：关键词3-5个，且要在论文题目或摘要中出现）（论文页眉：成都理工大学20××届本科毕业设计（论文）；页脚为罗马数字页码：从摘要到目录页，之后为阿拉伯数字页码直到论文结束）Application of Fuzzy Analytic Network Process (F-ANP) in Evaluation of Customers Satisfaction Degree in the Clothing SitesAbstract:In On the basis of the status quo commentary, clear the contents and characteristics of the clothing e-commerce site, to establish a set of clothing based on the fuzzy analytic network website customer satisfaction evaluation program. Characteristics of e-commerce network, scale survey of the site from two levels of potential variables and measurable variable, exploratory factor analysis filter and build evaluation index system. Satisfaction the F-ANP evaluation model, and sort all clothing sales website. Super Decision software to calculate the relative weights of the model indicators in the evaluation process, the use of feedback between the indicators associated with and obtained the ranking of the alternatives. Selected three clothing site ANP evaluation proved that the method is feasible, validity, accuracy, and clothing site to improve customer satisfaction put forward suggestions for improvement: to improve the site level, to improve the site functionality, improve product quality and so on.Keywords:?Fuzzy network analysis model (F-ANP); Customer satisfactiondegree;Website Evaluation; Index system; Proposal（注：英文摘要不写学号、学生姓名、指导教师，但内容要和中文摘要完全一致；关键词也应该和中文关键词一致。英文用Times New Roman字体，小四。）第1章前言1.1 研究背景和研究意义1.1.1研究背景……(注：论文正文文字用小四号宋体，非中文字符一律用times New Roman字体小四号。可在论文完成后全部选中并选择times New Roman字体，这种选择不会修改其他文字的字体的。行距、标题字体请参看本样本的格式。)我国服装类