从《湛江师院报》与“湛师新闻网”看高校的报网融合.docVIP

从《湛江师院报》与“湛师新闻网”看高校的报网融合 陈春兰 指导教师 姚远讲师 湛江师范学院人文学院， 湛江 524048 摘要：校报在宣传党的教育方针，沟通师生的思想与感情，传递各单位、部门之间的信息等方面，起着重要的作用。然而，随着各高校网站的相继创建，越来越多的师生开始习惯从网上了解学校发生的事情，校报的地位和作用受到了挑战。中共湛江师范学院委员会主办的《湛江师院报》顺应时代的潮流，一方面努力增加报纸的信息含量，重视深度挖掘，精心经营名牌栏目，美化版面，将单色印刷变为彩色。另一方面，《湛江师院报》在报网融合方面下工夫，努力探讨走出困境的途径，体现了高校校报在网络时代的发展趋势。 关键词：《湛江师院报》、湛师新闻网、报网融合 From Zhanjiang Normal College newspaper and “Zhan shi News Network” looking colleges and universities’ newspaper and Net integration Chen Chun-lan Humanities School, Zhanjiang Normal University, Zhanjiang 524048, China Abstract:Newspaper publicity at the partys education policy, teachers and students to communicate thought, transmission units, and other information between the departments concerned, have played an important role. However, as colleges and universities have opened the network, a growing number of students and teachers got used to from the Internet School know what happened, the status and role of newspapers is being challenged. CPC Zhanjiang Normal College Board-sponsored Zhanjiang Normal College newspaper conform to the trend of the times. On the one hand, efforts to increase the information content of newspapers, attention to the depth of excavation, well-operated brand-name columns, landscaping, layout, will be printed into a monochromatic color. On the other hand, Zhanjiang Normal College newspaper in a newspaper, Net integration efforts, efforts to explore ways out of the woods, reflecting the college newspaper at the development trend of network time. Key words: Zhanjiang Normal College newspaper, zhan shi news network, reported net integration 一、《湛江师院报》的现状分析 湛江师范学院新闻中心是开展新闻宣传的实体，拥有《湛江师院报》、《湛师周讯》和“湛师新闻网”三大新闻舆论阵地。《湛江师院报》从1992年创刊到现在，已经从红黑结合的双色印刷发展到彩色印刷，从四开四版的小报发展到对开八版的大报，并拥有了全国统一刊号，一般每月出版一期（特别时期除外）。从《湛江师院报》的第81期（2003年9月出版）?到135期（2008年12月出版）来看，近几年来，《湛江师院报》基本形成了稳定的版面内容：通常一版为要闻版，反映近期校园内的大事，各类重要会议或学术信息等；二版为教学科研版，反映本校在教学科研方面的新成果、新信息，或开设特色专栏；三版为综合信息版或学生生活版；四版为文艺副刊。 （一）顺应时代发展，不断探索创新 近年来，《湛江师院报》的宣传报道取得了很大的进步，有些作品还曾获中国高校校报好新闻奖《